I'm Golnaz Alibeigi, and I run DevRel Studios at Microsoft—an in-house video production team creating content for developers. This is where I share 15 years of lessons on storytelling, production, and shipping creative work at scale.

What I Do

My job is basically showrunner meets studio manager meets community storyteller. I direct, I switch, I obsess over post, and I spend a lot of time thinking about how to take one idea and scale it to reach millions of people without losing the thing that made it feel real in the first place.

If you've ever watched Microsoft Developer on YouTube, you've seen what my team ships. But honestly, our content lives all over the internet across various channels because I've never been about gatekeeping. Just keep the content flowing and keep putting the people behind the product front and center.

Why "RoughCut"?

If you've ever worked in video production, you know a rough cut is that first pass of an edit. It's not polished. It's not final. But it's where you can see the story before everything gets smoothed over and versioned to death.

That's what I want this space to be. Backstage notes. The messy middle. The stuff that actually happens when you're trying to ship creative work at scale.

Connect

Find me on X (Twitter) or LinkedIn.