What Came First: The Content or the Platform?
Vine made 6 second videos a thing. TikTok added licensed music and made them longer. Instagram grabbed the scraps. So what comes first, the content or the platform? The answer is: yes...
Read more →Live from the control room
I'm Golnaz Alibeigi, and I run DevRel Studios at Microsoft. For 15 years I've been producing video content for developers—from Channel 9 to Microsoft Developer on YouTube. This is where I write about the craft.
Vine made 6 second videos a thing. TikTok added licensed music and made them longer. Instagram grabbed the scraps. So what comes first, the content or the platform? The answer is: yes...
Read more →I know, I know. Azure DevOps is an engineering tool. It's built for sprints and pull requests and CI/CD pipelines. It's not exactly what you picture when you think "creative production workflow." But here's the thing: it works for us...
Read more →If you've ever watched a corporate keynote and noticed a single, unbroken camera shot following a speaker across a stage, through the crowd, and out to a product demo, you're watching a video producer living out their film school dreams. That's the oner. And for those of us in production, landing one is a badge of honor...
Read more →Microsoft Research just released their New Future of Work Report 2025, and one chart stuck out to me. Look at where Design and Media lands—upper quadrant, right up there with Computer and Math. Here's what's actually working, what's overhyped, and what I'm still waiting for...
Read more →So here's the thing: I've been at Microsoft for 15 years and I've produced thousands of videos that have reached millions of developers. I've helped build online communities, spun some up, shut some down, run live events, shipped weekly shows, and basically lived inside a studio for over a decade. And somehow, through all of that, I never actually wrote any of it down...
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