Golnaz.RoughCut

Some tools change everything without anyone noticing. NDI is one of those tools. It quietly revolutionized how video moves around a production environment, and most people outside the broadcast world have never heard of it...

The best producers aren't the most technically skilled. They're the ones who can read a room, give credit freely, and get out of their own way. Technical skills get you in the door. Intuition keeps you in the room...

I tried Runway, Sora 2 in Azure Foundry, and Pollo.ai. Burned through $50 experimenting. The first result was promising. Everything after that fell apart. The real problem: you can't get into a flow state when every failed attempt costs tokens...

Video files are big. Raw footage is bigger. When your studio produces hundreds of videos a year, terabytes pile up fast. Here's how we solved our storage problem with Azure File Sync and Frame.io...

Vine made 6 second videos a thing. TikTok added licensed music and made them longer. Instagram grabbed the scraps. So what comes first, the content or the platform? The answer is: yes...

I know, I know. Azure DevOps is an engineering tool. It's built for sprints and pull requests and CI/CD pipelines. It's not exactly what you picture when you think "creative production workflow." But here's the thing: it works for us...

If you've ever watched a corporate keynote and noticed a single, unbroken camera shot following a speaker across a stage, through the crowd, and out to a product demo, you're watching a video producer living out their film school dreams. That's the oner. And for those of us in production, landing one is a badge of honor...

Microsoft Research just released their New Future of Work Report 2025, and one chart stuck out to me. Look at where Design and Media lands—upper quadrant, right up there with Computer and Math. Here's what's actually working, what's overhyped, and what I'm still waiting for...

So here's the thing: I've been at Microsoft for 15 years and I've produced thousands of videos that have reached millions of developers. I've helped build online communities, spun some up, shut some down, run live events, shipped weekly shows, and basically lived inside a studio for over a decade. And somehow, through all of that, I never actually wrote any of it down...